Plant-based ice-cream celebrates Australian ties
Friday 26 January was 'Australia Day', and UK-based but ‘Australian conceived’ coconut milk ice cream brand Over the Moo has celebrated its strong ties to its country of origin by sending out samples of its product.
Over the Moo first rose to prominence after featuring on the Australian version of Dragon’s Den and is now honouring it origin story, as well as the end of Veganuary. They are also partnering with swimwear brand Budgy Smugglers to market the product.
“In the UK our ice cream chunks come in a snug-fitting pack that holds more than one might imagine, which made us think that Budgy Smugglers, the last word in seaside couture would be the perfect partner for our Winter sampling push because top-notch ice cream consumption shouldn’t be confined to Summer!” said UK spokesperson Simon Goodman.
Image Source: Over the Moo