We’re getting ready for Easter in this week’s new-product roundup. There’s everything from egg-cellent (not sorry!) mini-egg ice cream to egg-citing (still not sorry!) dairy-free chocolate eggs. There’s also a range of drinks from energy-sparking mixers to alcohol free cocktails. Click through to discover more.
Image Source: GettyImages/Hispanolistic
We’re getting ready for Easter in this week’s new-product roundup. There’s everything from egg-cellent (not sorry!) mini-egg ice cream to egg-citing (still not sorry!) dairy-free chocolate eggs. There’s also a range of drinks from energy-sparking mixers to alcohol free cocktails. Click through to discover more.
Image Source: GettyImages/Hispanolistic
Simply Ice Cream has revealed it’s bringing back a limited-edition Mini Egg Ice Cream for Easter. The artisan ice cream producer has combined ice cream, made with Kentish double cream, with crushed mini egg pieces for an indulgent seasonal treat.
The newest flavour joins flavours including Coffee & Kentish Cobnut Fudge, Gingerbread and Lemon Curd.
“Our Mini Egg ice cream was such a hit a few years back that we decided to bring it back in 2024,” said Sally Newall, founder of Simply Ice Cream. “Our customers had been asking if it would make an appearance again and we didn’t want to disappoint them!”
The artisan business won Dairy Product of the Year with its Heavenly Honeycomb in the 2023 Taste of Kent Awards. In 2022 they were also winners in the FSB Awards, Kent Business Awards and Muddy Stilettos Awards.
Each 500ml tub of Mini Egg ice cream costs £5.99 and can be found in selected independent cafes, delis and hospitality venues throughout London and the Southeast. The new flavour can also be bought in single serve 120ml tubs from £2.50.
Photo credit: Simply Ice Cream
BZZD Energy is expanding its mixer range with BZZD Energy Pink Lemonade. An all-natural uplift, BZZD Energy Pink Lemonade’s caffeine source is 100% naturally derived from natural plant sources. The Pink comes from a hint of raspberry and it’s sweetened with blossom honey and plant-based Stevia.
BZZD Energy Pink Lemonade is British made, with all ingredients ethically produced in the UK and 100% recyclable packaging.
“BZZD Energy was always created with an innovation pipeline in mind, we are an energy brand not a mixer brand,” said BZZD Energy founder, Louise Lloyd. “Following our successful launch of BZZD Tonic Water OOH and in selected high end retail, BZZD Energy Pink Lemonade is the first in a line of new flavours. Energy is the biggest growth driver in soft drinks and whilst the original energy drink consumer has grown up, the category has not, we are offering premium, elevated energy for a more discerning palette.”
Available in cases of eight, with a RRP of £5.50, BZZD is available in Selfridges, the BZZD Energy website, Amazon and is due to roll out into retail later in the year.
Photo credit: BZZD Energy
London-based non-alcoholic cocktail brand Savyll Beverage Company is bringing its full range of non-alcoholic cocktails to Sainsbury’s.
The Collection pack includes Bellini, Mojito, Grapefruit Paloma and Ginger Moscow Mule.
“Our mixed-flavour Collection Pack allows customers to explore a classic-array of four new delicious non-alcoholic cocktail flavours” says Savyll founder, Avnish Babla.
Savyll is one of the first dedicated non-alcoholic cocktail challenger brands to launch into a major UK supermarket.
“We are looking forward to bringing Savyll’s non-alcoholic cocktails into our range,” added Kieran Ballinger-Hepsworth, senior buyer at Sainsbury’s. “We’re committed to offering our customers a broad range of choices, whether alcoholic or not, and think that the Savyll cocktails give a perfect opportunity for shoppers to drink a great-tasting alternative to some of the most popular alcoholic cocktail options.”
Photo credit: Savyll Beverage Company
Experts in pressed juice, Cawston Press has announced the newest addition to its range of school approved Fruit Waters, Sunshine Orange. The new flavour is a blend of 45% not-from-concentrate fruit juice mixed with still water.
Consumers are increasingly concerned about the amount of sugar and sweeteners in fizzy drinks, with 63% of adults preferring their drinks to be made with more natural ingredients. As with all Cawston Press juices, Sunshine Orange is free from artificial sweeteners, colours or preservatives and no added sugars.
“Orange is the biggest flavour camp for juice and juice drinks, making up over 40% of UK sales, said Milly Tuck, senior brand manager at Cawston Press. “However, there has been a lack of innovation in the kids flavour space for drinks free from added sugar, sweeteners and preservatives, which is where Cawston Press is able to provide a high-quality drink priding itself on being made with very few simple, natural ingredients.”
Cawston Press’ Sunshine Orange Fruit Water is available in Tesco, with a RRP of £2.10. It’s also available in speciality stores, cafés, restaurants and bars via selected wholesalers.
Photo credit: Cawston Press
UK vegan chocolate brand has expanded its best-selling Easter collection with the launch of three new products: the White Bunnycomb Crunch Easter, Moofreesas Organic Egg, and Easter Egg Hunt Kit.
Moo Free’s full range is free from dairy, gluten, and soya and includes high-quality, ethical chocolate, with each egg presented in sustainable packaging.
The Moo Free Easter Egg Hunt Kit includes seven colourful dairy-free and vegan ‘milk’ chocolate Easter Eggs that can be used for a traditional Easter Egg Hunt. Made using Rainforest Alliance cocoa and recyclable packaging, all the family can enjoy the chocolate eggs, especially those who wouldn’t usually be able to have chocolate due to allergies or lifestyle choices, the company said.
“Easter can be a frustrating time of year if you suffer from allergies or follow a plant-based diet,” explains Andrea Jessop, CEO of Moo Free. “We have set to change that frustration! Without compromising on taste or product quality, we sourced the highest-quality cocoa to create our chocolate and crafted a range of eleven products that will bring excitement to everyone’s Easter.”
Moo Free is stocked in Waitrose, Tesco, Asda, Morrisons, M&S and a selection of wholesalers. You can also buy online.
Photo credit: Moo Free
