Cawston Press collaborates with Disney to promote Inside Out 2
UK-based juice brand Cawston Press has collaborated with Disney to promote the latter’s new film, Inside Out 2.
The collaboration features an on-pack promotion of the film on the brand’s fruit water range, which is featured on the packaging of flavours including apple and summer berries, apple and pear, apple and mango, and sunshine orange, all of which are, according to the brand, school approved. It will run between 27 April and 31 August. The promotion also provides consumers with a chance to win a trip to Lisbon.
“Here at Cawston Press, we get emotional about our ingredients, with added sugars creating anger and fruit fakery serving anxiety. That’s why you won’t find any of that jiggery pokery in our range. Just naturally fruity goodness serving up everyday moments of joy. We’re delighted to be working with Disney and Pixar to inject even further joy to our much-loved Fruit Waters range and spread the power of natural goodness to Disney and Pixar cinema fans in the UK,” said Millie Tuck, senior brand manager at Cawston Press.
“Our collaboration with Disney and Pixar’s ‘Inside Out 2’ builds on our messaging that it's really what’s on the inside that counts, showcased through our No Jiggery Pokery promise. All our drinks are made the right way with natural ingredients, free from artificial sweeteners, colours or preservatives and no added sugars. The project sees our first collaboration with a global IP scale and integration across our whole marketing plan targeting both on-trade and off-trade customers. It’s also excitingly the first time Cawston Press will reach a new cinema audience!”
Image Source: Cawston Press
