Market trends

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How does Nutri-Score impact shoppers’ purchase intentions?

By Flora Southey

A new study out of Belgium has sought to determine the effectiveness of the front-of-pack labelling scheme by asking two key questions: How does Nutri-Score impact the perceived healthiness of a product? And what is its effect on consumer purchase intentions?

Getty Images / Chainarong Prasertthai

Pandemic boosts need for tracking technology in supply chain

By Danielle Masterson

The demand for nutraceuticals and functional foods is expected to witness an upward surge driven by immunity-boosting supplements during the COVID-19 pandemic, with the current times exposing need for technology to address immediate global needs with...

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Kombucha’s potential reaches beyond millennials

By Rachel Arthur

While the US is the most developed market for kombucha, the category is growing in Europe with the drink’s natural and functional positioning ready to tap into health and wellness trends. But the evolution of the French, German and UK markets shows the...

Pret A Manger was awarded the prize for the best vegan pastry 2020

Vegan Food Award winners 2020: Oatly, Tesco, KFC and Pret

By Flora Southey

Food manufacturers, supermarket retailers, and foodservice operators continue to step up their plant-based offerings. UK branch of animal welfare charity PETA highlights some of the most ‘exciting’ and ‘new’ vegan products in its 2020 Vegan Food Awards....

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AI tech offers food brands a finger on the pulse of trends

By Oliver Morrison

An Israeli start-up has launched its AI-powered food intelligence platform in the UK. The company – called Tastewise – says it can offer real-time industry insights on how consumers order, cook, and eat, to help brands with product innovation.

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'Everybody should drink ketones — not just elite cyclists'

By Oliver Morrison

Ketone drinks have been embraced by professional athletes looking to boost their performance. But these ‘magic potions’ have the potential for mass appeal, believes the scientist who helped develop them, although taste and price remain huge barriers in...

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Should salt reduction targets be made mandatory in Europe?

By Flora Southey

Voluntary salt reduction strategies are commonplace across EU Member States, but are they doing enough? FoodNavigator asks the European Snacks Association’s Sebastian Emig and Action on Salt’s Sonia Pombo whether it’s time mandatory measures were enforced...

'Bottle made from bottles': evian's 100% rPET bottle launches in the UK this week.

The journey to 100% rPET bottles

By Rachel Arthur

Danone brand evian is introducing 100% rPET bottles to the UK this week; the latest in a series of recycled plastic commitments from PepsiCo’s Naked Smoothies, Nestlé’s Buxton bottled water, and Coca-Cola GB. We explore how the move to rPET is progressing...

getty | metamorworks

Personalised nutrition: Why it's popular...and why it's not

By Nikki Hancocks

The desire to maximise health and wellbeing means that consumers are constantly on the lookout for the next innovation but they are dubious about the accuracy and safety of genetic testing kits, market research indicates.

Pic: GettyImages/petrenkod

Bite-sized NPD: The latest in kids snacking to hit UK shelves

By Flora Southey

How can brands encourage children to eat ‘healthier’ snacks? Nestlé’s approach is to create breakfast cereal in the shape of a bear, Cadbury is shrinking its portion sizes to cut calories, and Kellogg is personalising covers on Corn Flakes and Rice Krispies.

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