Market trends

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New product trend tracker: Aussie brands, veg snacks and superfruits

By Katy Askew

In FoodNavigator's weekly rundown of some of the most interesting products hitting European shelves, iconic Australian brand Tim Tam is rolled out in Germany, certified French meatballs and superfruit snacks are launched in France, while the UK sees...

Sipsmith only partners with people who already have a passion for gin and knowledge of the spirit.

How influencer marketing is buoying craft spirits brands

By Beth Newhart

Influencer marketing, paid posts and sponsored content have turned into a massive global market on social media platforms like Instagram. But its use with independent craft spirits brands is still in its infancy, poised for an explosion.

© GettyImages/pinkomelet

FoodNavigator's biggest stories of 2018 so far

By Niamh Michail

From the rise of foodtech to the end of the commodities era; from the organic sector's boom to the Mediterranean diet's bust, these are the most read stories on FoodNavigator this year so far.

Mauricio Graber is confident on Chr. Hansen's product mix

Chr. Hansen CEO talks tapping food’s top five mega-trends

By Katy Askew

In his first international interview as Chr. Hansen chief executive, Mauricio Graber explains why he feels the company is uniquely positioned to capitalise on global mega trends shaping the food and beverage sectors.

FoodNavigator profiles the latest new products to hit European grocery aisle iStock/kzenon

NPD trend tracker: From worm bars to 'healthy' confectionery balls

By Katy Askew

The latest products hitting the shelves in Europe reflect the concerns of an increasingly adventurous consumer base. Recent introductions range from celebrity-backed protein bars made from worms to better-for-you confectionery balls that are made without...

Mintel: What meat alternative attributes matter most to consumers?

Mintel: What meat alternative attributes matter most to consumers?

By Mary Ellen Shoup

Demand for meat alternatives continues to be on the rise with a third of US consumers planning to buy more vegetarian/plant-based food products in the next year, according to Mintel's Better-For-You Eating Trends survey from August 2018, polling...

Willy's ACV ferments interest in gut health ©Willy's ACV

Tyrrells founder on ‘the next massive trend’: Fermented foods

By Katy Askew

William Chase is a farmer turned serial entrepreneur. Having built, grown and sold Tyrrells he turned his attention to vodka and – by way of a brief stint in popcorn – is now working to build what he believes will his next big brand: Willy’s Apple Cider...

Mintel GNPD

Mug cakes evolve into healthy and high protein breakfast choice

By Natasha Spencer

As the easy-to-make, convenient and rich dessert variety draws fans from all over Europe, we look at the latest product launches, innovative industry players and how cake and food manufacturers can harness this treat in a mug for a new set of customers....

UK in major voluntary collaboration to tackle food waste ©iStock/Christian Araujo

UK pledges to halve food waste by 2030

By Katy Askew

The UK’s largest retailers, food producers, manufacturers and food service companies have committed to halve food waste – which costs the UK £20bn (€22.5bn) annually – by 2030.

Chapman is a sparkling drink that blends botanical flavours and hibiscus flowers. © DVees

DVees brings West African flavours to Europe with 'accessible' formats

By Niamh Michail

UK start-up DVees is on a mission to bring West African flavours to Western Europe, starting with a hibiscus-infused drink and range of condiments. "You can find West African food if you look for it, but it's not accessible or beautifully presented,"...

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