Market trends

Consumer trust in the food industry is declining, why? GettyImages/Drazen Zigic

Trust in food industry declining

By Donna Eastlake

As consumers become increasingly engaged in understanding the contents of the foods they’re consuming, it appears that trust in the food industry is plummeting. But can that trust be restored?

How do consumers understand 'gut health'? Image Source: Getty Images/RealPeopleGroup

How do consumers perceive ‘gut health’ products?

By Augustus Bambridge-Sutton

Products targeting ‘gut health’ have a range of benefits, yet these are not always clear in marketing. How do consumers understand gut health, and is this understanding congruent with reality?

Tea prices are rising for a range of reasons. Image Source: Getty Images/imv

Why is the price of tea going up?

By Augustus Bambridge-Sutton

Like many other commodities, tea is increasing in price. This is due to instability: instability in the climate and instability in the world of geopolitics.

Image Source: Getty Images/John M Lund Photography Inc

NPD Trend Tracker: From plant-based ice-cream to gluten-free fast food

By Augustus Bambridge-Sutton

On our NPD Trend Tracker this week, we have a range of new products from big brands; new flavours from Kettle Chips, plant-based thighs from This, plant-based ice cream from Flora Professional, and a gluten free range from Leon. We also have a collaboration...

Kelp seaweed: Is this the next 'superfood' trend? GettyImages/Tammy616

Kelp seaweed: Is this the next 'superfood' trend?

By Donna Eastlake

From the antioxidant effects of blueberries to the cholesterol lowering effects of chia seeds, consumers love so-called superfoods. So could kelp seaweed join the superfood family as a favourite of the wellness world?

As farmers age, a larger and larger percentage are over 60. Image Source: Getty Images/Henry Arden

How to incentivise farmers to work longer

By Augustus Bambridge-Sutton

With an ageing population and youth reluctance forcing up the average age of farmers in Europe, how can they be incentivised to stay in a physically demanding job for longer?

Low-histamine diet: Is this the new food trend to watch?

Low-histamine diet: Is this the new food trend to watch?

By Donna Eastlake

Understanding of high-histamine and histamine-liberating foods is relatively new, but it’s quickly gaining consumer interest. So, what is this new trend towards consuming low-histamine foods and is it one to watch?

Source: Getty/Rocky89

Join FoodNavigator-USA at a free editorial Webinar exploring plant-based protein

Plant-based 3.0: Industry insiders share strategies for pushing alternative proteins forward

By Elizabeth Crawford

After a challenging few years in which falling sales and units dragged plant-based protein into the trough of disillusionment, stakeholders are finding ways up the other side of the Gartner Hype Cycle by leveraging emerging technologies, novel ingredients...

GettyImages/efetova

NPD Trend Tracker: The functional beverage edition

By Flora Southey

This week’s new product development round-up is celebrating all things functionality in the beverage category. From mushrooms to adaptogens and CBD, we profile the latest drinks and ingredients promising much more than hydration.

Consumers did not show liking towards faba beans in any of the forms in which they were presented. Image Source: Getty Images/Ulrike Leone

What are consumer attitudes to faba beans?

By Augustus Bambridge-Sutton

Faba beans are a useful ingredient across a range of foods, although sensory challenges can harm their uptake. A new study explores consumers’ attitudes to faba beans in different forms.

The price of butter keeps creeping up, why? GettyImages/Synergee

The price of butter keeps creeping up, why?

By Donna Eastlake

The price of butter has risen steadily in recent years, with a 18.5% year-on-year increase recorded in the EU wholesale market between 2023 and 2024. But why is this happening? And is it a permanent trend?

Should vanilla production be stopped? GettyImages/Diana Miller

Should vanilla production be stopped?

By Donna Eastlake

Vanilla is one of the most common flavours for sweet treats around the world. But is the farming of this much-loved spice sustainable? And, if not, should we be consuming it at all?

Image source: Getty Images/Justin Paget

NPD Trend Tracker: From coffee leaf kombucha to mental health crisps

By Augustus Bambridge-Sutton

In this week's NPD Trend Tracker, we have a number of new drinks, including probiotic soda, premium mezcal and coffee leaf kombucha. On the food side of things, we have new menus for Subway and Foodhak, as well as crisps design to raise awareness...

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