NPD Trend Tracker: The functional beverage edition By Flora Southey 29-Apr-2024 - Last updated on 29-Apr-2024 at 08:47 GMT Facebook Twitter Linkedin Email to a friend This week’s new product development round-up is celebrating all things functionality in the beverage category. From mushrooms to adaptogens and CBD, we profile the latest drinks and ingredients promising much more than hydration.GettyImages/efetova NPD Trend Tracker: The functional beverage edition Coffee in a can…with collagen Getting ‘mindful’ with mushrooms and adaptogens CBD hits Iceland with ‘frozen prices’ Coffee gets a toffee nut makeover Gut shot triple threat Prev 1 2 3 4 5 6 Next
