Gut shot triple threat
Following the launch of the M&S X ZOE Gut Shot in January, M&S Food is now launching the offering in packs of three.
The daily dairy shot contains more than five billion live cultures from 14 different strains. It is also a source of calcium, fibre and fruit.
According to M&S, more than one million Gut Shots have sold since the beginning of the year. The success of the single shot ‘blew us away’, said Claire Richardson, M&S Food Product Developer, Drinks.
“There’s a few ideas in the pipeline but first our the blocks is our M&S X ZOE Gut Shot three pack – created after customer demand for a multipack that can help them even further in their gut health journey.
“The product is creamy yet tart, with a hint of ginger and lemon for a fiery kick. Plus, it contains calcium and fibre and there’s absolutely no added sugar or sweetener, artificial gums or emulsifiers so you know you are really getting a shot of goodness every morning.”
Image credit: M&S X ZOE
