Clean label

Sensient launches yellow and orange colouring foods

Sensient launches yellow and orange colouring foods

By Niamh Michail

Colour and flavour supplier Sensient has widened its colouring food range with yellow and orange, bringing the number of EU-compliant products in its colouring foods range to three digits.

Cured meat processors fear EU cuts on nitrites

Cured meat firms fear EC nitrite cuts

By Rick Pendrous

Processed meat producers worry that the European Commission (EC) could reduce the maximum level of nitrites that are allowed to be used as a preservative in cured meat products such as ham.

The clean label starch is ideal for products that undergo a harsh production process, such as dairy desserts or sauces. © iStock

Beneo launches clean label native starch

By Niamh Michail

Beneo has launched a clean label native rice starch made using a thermal production process developed as part of a three-year research project.

Manufacturers should be made to declare how much potassium is in processed food, say campaigners, which could help certain consumers increase their daily intake and allow others to avoid it for health reasons. © iStock

Make potassium labelling mandatory for processed food: UK petition

By Niamh Michail

As new nutrition guidelines make labelling potassium on packaged foods mandatory in the US, a UK petition is urging the government to do the same but for different reasons - it would end the processed food "nightmare" for sufferers of Chronic...

The Real Bread Campaign was left 'disappointed' by the ASA's lack of action. © iStock

B2B firms know artisan doesn’t mean….well, artisan, says ASA

By Niamh Michail

An advert for a bread mix that promises “an easy way to make sour dough and artisan breads” is not misleading because it targets B2B firms who know the end product will be ‘artisan-style’, says the UK’s advertising watchdog.

Between 2011 and 2015, there was a 202% increase in the number of new food and drink product launches featuring the terms ‘superfood’, ‘superfruit’ or ‘supergrain’. © iStock.com / baibaz

Super growth for superfoods, but is the halo starting to slip?

By Lynda Searby

Rates of ‘superfood’ new product development have tripled in the past five years, according to Mintel, but a nutrition expert warns that with no clear definition in existence, the allure of the ‘superfoods’ sell is starting to fade. 

Older consumers aren't looking for silver bullet solutions but transparent support, research in Asia and Europe finds. © iStock.com / CharlieAJA

Healthy agers: To market older, you’d better get wiser

By Lynda Searby

Europe’s seniors see functional foods as a 'dated' concept, are uncomfortable with products that expressly mention age, and want sustainable, naturally nutritious products, finds a consumer study led by the Healthy Marketing Team.

Soups and cereals offer a white space for raw product launches in Germany. © Mintel

Raw foods on the rise as clean-label consumers crave more

By Niamh Michail

From snack bars to spreads, chocolate to cheese, the trend for raw ingredients in processed foods is spreading across Europe, says Mintel, as consumer attention goes beyond the ingredient list to look at clean-label processing methods.

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