Diet & health

Pic:gettypremyudatospim

Kombucha’s potential reaches beyond millennials

By Rachel Arthur

While the US is the most developed market for kombucha, the category is growing in Europe with the drink’s natural and functional positioning ready to tap into health and wellness trends. But the evolution of the French, German and UK markets shows the...

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AI tech offers food brands a finger on the pulse of trends

By Oliver Morrison

An Israeli start-up has launched its AI-powered food intelligence platform in the UK. The company – called Tastewise – says it can offer real-time industry insights on how consumers order, cook, and eat, to help brands with product innovation.

An advertising ban on HFSS foods could result in a £3bn loss for the food industry. Pics: GettyImages/Eskemar/Suradech 14/happy_lark

£500m at risk if promotion ban on HFSS bakery and snacks goes ahead

By Gill Hyslop

The predictive analytics provider told BakeryandSnacks the UK savoury snacks industry stands to lose £381.1m, while the bakery sector is at risk of losing £143.4m should the government’s injunction on advertising products labelled as high in fat, sugar...

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'Everybody should drink ketones — not just elite cyclists'

By Oliver Morrison

Ketone drinks have been embraced by professional athletes looking to boost their performance. But these ‘magic potions’ have the potential for mass appeal, believes the scientist who helped develop them, although taste and price remain huge barriers in...

Pic: GettyImages/LoveTheWind

Sugar reduction scheme a ‘Soviet-style diktat’

By Oliver Morrison

Critics have rounded on the UK government’s voluntary sugar reduction plan -- which calls for a 20% cut from the food industry in key products by the end of this year -- after a report revealed it is heading for failure.

Pic: GettyImages/jirkaejc

Should salt reduction targets be made mandatory in Europe?

By Flora Southey

Voluntary salt reduction strategies are commonplace across EU Member States, but are they doing enough? FoodNavigator asks the European Snacks Association’s Sebastian Emig and Action on Salt’s Sonia Pombo whether it’s time mandatory measures were enforced...

getty | metamorworks

Personalised nutrition: Why it's popular...and why it's not

By Nikki Hancocks

The desire to maximise health and wellbeing means that consumers are constantly on the lookout for the next innovation but they are dubious about the accuracy and safety of genetic testing kits, market research indicates.

Pic: GettyImages/petrenkod

Bite-sized NPD: The latest in kids snacking to hit UK shelves

By Flora Southey

How can brands encourage children to eat ‘healthier’ snacks? Nestlé’s approach is to create breakfast cereal in the shape of a bear, Cadbury is shrinking its portion sizes to cut calories, and Kellogg is personalising covers on Corn Flakes and Rice Krispies.

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Anti-E171 group claims small battle in long war

By Oliver Morrison

Food safety campaigners are hopeful the European Commission will rethink its stance on titanium dioxide (or E171) after a committee voted down new specifications for E171 and instead passed a resolution calling on the EC to remove E171 from the list of...

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