Trends

Pic: GettyImages/cyano66

How does Nutri-Score impact shoppers’ purchase intentions?

By Flora Southey

A new study out of Belgium has sought to determine the effectiveness of the front-of-pack labelling scheme by asking two key questions: How does Nutri-Score impact the perceived healthiness of a product? And what is its effect on consumer purchase intentions?

Getty Images / Chainarong Prasertthai

Pandemic boosts need for tracking technology in supply chain

By Danielle Masterson

The demand for nutraceuticals and functional foods is expected to witness an upward surge driven by immunity-boosting supplements during the COVID-19 pandemic, with the current times exposing need for technology to address immediate global needs with...

Fresh study confirms global herbal supply chains susceptible to fraud / GettyImages5PH

How safe is your sage? Study uncovers high levels of adulteration

By Katy Askew

A fresh study looking at the authenticity of popular herb sage finds that more than a quarter of products sampled in the UK are adulterated. The results, the researchers say, emphasise that global herb supply chains are susceptible to food fraud.

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Kombucha’s potential reaches beyond millennials

By Rachel Arthur

While the US is the most developed market for kombucha, the category is growing in Europe with the drink’s natural and functional positioning ready to tap into health and wellness trends. But the evolution of the French, German and UK markets shows the...

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