Nutri-Score A snacking
A new line of ‘healthy’ snacks for kids has been developed by father-of-three Cyril Rouffet.
Having worked for 12 years in the food industry, Rouffet was frustrated at the lack of healthy snacks available on the market to serve his children at afternoon tea, on picnics, or during the Friday evening apéro en famille.
His start-up, Pap’s, currently sells three flavours of organic crisps: Red Lentil & Tomato, Parsnip & Onion, and Split Pea & Parsnip. Each SKU has a Nutri-Score of ‘A’.
Further, according to Rouffet, they are made from ‘simple’ and ‘natural’ ingredients, and contain no preservatives or additives.
The ingredients are sourced locally where possible, with red lentils, split peas and tomatoes from the South West, and whole wheat from France. Where Pap’s is unable to source locally – the start-up imports its spices, for example – suppliers must adhere to a challenging selection process based on the quality of their products and values.
Concerning Pap’s packaging, the crisps are sold in aluminium and plastic packaging. While both materials are recyclable – both together and separately – they cannot easily be recycled all over France. Pap’s said it is continuing its quest to find more readily recyclable packaging.
Image source: Pap's
