Squeezy chocolate peanut butter unveiled
UK-based natural foods brand Whole Earth have launched a chocolate version of their Drizzler peanut butter. Whole Earth Drizzler Chocolate is made from a combination of chocolate and peanut butter, and sweetened with coconut blossom sugar. It is also a source of protein and fibre, and contains 50% less sugar than the ‘leading’ chocolate spread.
“Our Drizzler peanut butters are giving consumers a whole new way to enjoy peanut butter,” said Adele Ward, Whole Earth marketing director. “The unique squeezy design and unrivalled smooth texture has shaken up the category and we’ve received really positive shopper feedback.
“Until now, just one thing has been missing…chocolate! We wanted to create a chocolate flavour the Whole Earth way – totally natural, totally tasty and in recyclable packaging. It’s a more wholesome and natural alternative to sugar-laden chocolate spread in a highly convenient format, to build excitement and continue to drive the category forward.”
The chocolate flavour is the latest addition to Whole Earth’s Drizzler Range, which was launched in 2022. All the bottles in the range are made from recycled and recyclable plastic.
Image source: Whole Earth
