Fruit and herb vinegars
Maker of fruit and herb vinegars, Womersley Foods, is entering a ‘new chapter’ having been acquired by Labaika Ashiru. The brand has also secured a listing at Whole Foods Market.
Ashiru is committing ‘significant’ investment in the brand, encompassing PR, marketing, and an intensive Whole Foods sampling programme running throughout September and beyond.
According to the company, the sampling programme has already made an impact – with Whole Foods quickly selling out of their Raspberry Fruit Vinegar during sampling sessions.
“My vision is to bring our award-winning products to the masses, meanwhile our commitment to crafting unparalleled flavours remains integral to the brand,” said Ashiru. “This journey is about preserving our heritage while embracing innovation, and I couldn’t be more excited about what lies ahead.”
Image supplied.
