VFC releases ready-meal range
Sold in UK supermarket retailers Sainsbury’s and Morrison’s from the beginning of January, UK-based plant-based meat brand VFC (Vegan Fried Chick*n) has launched a range of vegan chick*n ready meals. Alongside this, new chick*n sausages and new chick*n mince are out in Asda this week.
The ready meals, which are sold single-serve, can be fried in the pan from frozen in eight minutes. The pea-protein based ready meals are modelled on popular takeaways, and include chick*n fried rice and chick*n curry.
The chick*n sausages, meanwhile, are made with pea protein, while the chick*n mince is made with soy. Both, according to VFC, are first to market.
"Delivering on taste, health and convenience is fundamental to converting more people into meat-free alternatives. Our new VFC One Bag range, chilled Chick*n Sausages and Mince bring all these benefits to the table, appealing to a broader target consumer base across new meal occasions,” said Alison Reilly, Head of Marketing for VFC.
Image source: VFC
