Innocent Drinks launches educational initiative for schools
Coca-Cola-owned drinks brand Innocent is delivering an initiative to educate students on nutrition and health.
Launching today, “Smoothie Lab”, run in partnership with the Museum of Brands, includes a series of workshops for secondary school and college students on the product development lifecycle. Beginning with market research, the programme takes the students through selecting ingredients and checking nutrition claims to developing PR hooks and a visual brand identity. Furthermore, those who develop the best product and successfully pitch it will get to blend their own drink.
The program, which aims to teach more than 1250 school and college students across the UK, will take place at the Museum of Brands throughout this year.
“We’re on a mission to make sure more people can enjoy the delicious goodness of fruit and veg, and our new partnership with the Museum of Brands on the Smoothie Lab programme is a brilliant way to do that. Making our smoothies is as simple as putting our favourite fruits and veggies into a blender - but designing them is more complicated than that: nutrition, a strong visual identity and advertising all need to be considered. Giving an insight into the different factors that go into creating our little drinks could spark some big career dreams, and we hope it will inspire the next generation of budding food scientists and nutritionists,” said Helen Whitby, head of nutrition at Innocent Drinks.
Image Source: Museum of Brands
