Limited edition crisps launched to spark mental health conversations
In order to raise awareness for mental health issues, brewery Beaverton and organisation Campaign Against Living Miserably (CALM) have launched limited edition vegan cheddar and jalapeño flavour crisps in UK pubs.
Alongside the crisps themselves, the lining of the packet is packed with questions on mental health, crafted by CALM. These questions include “what gets you through tough times?" and "if you could give your younger self advice, what would it be?"
The crisps will be available for free each Monday, Tuesday, and Wednesday of April across Young’s and independent pubs around the UK.
The campaign was prompted by research from Beavertown, which showed that 56% of Brits have pretended to be ‘ok’ when they were not.
The campaign is backed by Tom Davis, who features in the film Wonka. “We often shy away from getting deep and opening up with our loved ones about what's going on in our lives, masking it with comedy — something I’ve done many times," said Davis.
"These crisps give you that natural invitation to start sharing in a laid-back way, right there at the pub, which is the perfect place to do so if you ask me. The only downside is you do have to share your crisps, which I am fundamentally against, but you can always just get another bag."
Image source: Beavertown
