Market trends

Image: Getty/oonal

Why pollution is the next big food and beverage opportunity

By Oliver Morrison

Soil health and pollutant-free ingredients are now must-have environmental and health credentials that food and drink manufacturers should embrace, believes Mandy Saven, Director of Consumer Lifestyle at trends intelligence agency Stylus.

Excessive sugar consumption is a factor in COVID hospitalisations, the AHA stated. Pic: GettyImages

Sugar reduction/reformulation special edition

Sugar in the time of COVID

By Anthony Myers

Four in 10 consumers in Innova Market Insights’ global Health and Nutrition Survey in 2020 claimed to have decreased their sugar consumption over the studied 12-month period, with prevention of health conditions the leading reason, followed by weight...

GettyImages/Yagi Studio

NPD Trend Tracker: From Viocreme to Quorn's alt ham and beef roasts

By Flora Southey

What new products are hitting shelves across Europe and the UK? In this edition of our NPD Trend Tracker, we look at pancakes for weaning-age kids, Quorn’s new alternatives to beef and ham roasts, a plant-based cream from Violife and more…

GettyImages/Jacobs Stock Photography Ltd

Return to normal sees long-term frozen food growth slow

By Oliver Morrison

Frozen food sales have dipped in the UK as consumers have returned to pre-pandemic shopping habits, according to the latest 52-week Kantar data from the British Frozen Food Federation (BFFF).

What's hitting tables in Europe? FoodNavigator's latest NPD round-up / Pic: GettyImages-Yulia Gusterina

NPD Trend Tracker: From oat-based ice cream to Net Zero cereal

By Katy Askew

This week's new product gallery brings together some of the hottest product launches in Europe, from Oatly's new oat-based ice cream, to pea-based canned fish alternative Fish Peas, and 'porridge with provenance' - Alara Organic's...

The new standard includes a set of norms that are more stringent than Belgian legislation. GettyImages/ClarkandCompany

Belgium’s first national animal welfare standard developed for pork

By Flora Southey

Belpork, owner of the BePork quality scheme, has developed an animal welfare standard for the Belgian pork sector. “It is the first time that a national animal welfare standard has been launched in our country,” Belpork coordinator Liesbet Pluym tells...

Getty | Peepo

Taste of success: How to fuel recovery at the elite level

By Nikki Hancocks

Providing elite athletes with the nutrition 'edge' is not always about the counting of macros or the science behind ingredients, but it's sometimes as simple as making products and meals delicious, according to a leading health & performance...

Outreach efforts include sending ambassadors for food careers into schools / Pic: GettyImages-Solshock

How skills development is transforming the food sector

By Natasha Spencer

A wide variety of roles are available in the food industry throughout the supply chain. UK-based National Skills Academy for Food & Drink (NSAFD) hopes to encourage more to consider how their skills are an ideal fit for food and in doing so, fill...

GettyImages/Eoneren

NPD Trend Tracker: From booze-infused salmon to vegan prawn crackers

By Flora Southey

In this edition of FoodNavigator’s new product development tracker, we look at paleo- and keto-friendly 100% olive oil mayonnaise, a new low sugar Cheerios SKU from Nestlé Cereals, and a collection of booze-infused salmon ready for Christmas. Scroll through...

getty | yacobchuk

Marketing advice: Time for a healthy Tik Tok trend

By Nikki Hancocks

Brands in the health and nutrition space are failing to make use of the oldest marketing tool in the book - word of mouth - and in this era of social media that opportunity is bigger than ever.

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