Market trends

IFF continues to divest

IFF continues to divest

US company Kerr Concentrates has entered into an agreement to
acquire the fruit and vegetable concentrate business of US flavours
company International Flavors & Fragrances (IFF).

Caution versus creativity

Caution versus creativity

Long-established brand icons such as Toblerone chocolate and Polo
mints would be considered unacceptably innovative by marketers
looking to launch them today and would be "either strangled at
birth or sent back to the drawing...

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