Market trends

A luxury image can help entice people to try no/low ABV drinks.

How to build a powerful brand in the low and no alcohol category

By Rachel Arthur

The low and no alcohol category is still very young: and as a result brand loyalty is weak. The challenge for brands is to attract and maintain consumers: but there's also an opportunity to build brand loyalty and become a defining brand in the category....

From left: Juha Villanen, Dmitry Alexeev, Gill Blander, Rob Boudeker and chair Arnold Bos (Lux Research)

Personalised nutrition: A chance for real change

By Nikki Hancocks

Personalised nutrition has the potential to be at the forefront of real change in the fight against nutrition and lifestyle caused chronic diseases, according to experts speaking at the Future Food-Tech Summit.

©BrianAJackson

NPD trend tracker: From UN chocolate to retro candy

By Flora Southey

This week, FoodNavigator brings you new product development with a sweet touch: premium Ecuadorian chocolate that serves as a ‘catalyst for change’, Barry Callabaut’s 100% wholefruit chocolate, and Tangerine Confectionery’s nostalgic sweets.

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