Policy

How health claims could impact marketing ethics

How health claims could impact marketing ethics

The tough health claims environment in Europe could turn manufacturers towards more subtle – and maybe less ethical – marketing approaches, believes Henry Dixon of PR firm BDB.

Linguistic flexibility needed when using health claims on packs, Unilever

Dispatches from NutraIngredients Health Claims 2010

Linguistic flexibility needed when using health claims on packs, Unilever

EFSA’s opinions on health claims are couched in scientific language that food and beverage manufacturers would be unlikely to use on product packaging. Unilever’s director of external affairs explains the need for linguistic flexibility.

Nano definition raises as many questions as it answers

Nano definition raises as many questions as it answers

By Elaine Watson

The Institute of Food Science and Technology (IFST) has welcomed moves by the European Commission (EC) to develop a definition of nanomaterials for regulatory purposes, but raised some concerns about the draft definition currently out for consultation.

Local food doesn’t mean safe food

Local food doesn’t mean safe food

By Caroline Scott-Thomas

All food, if not properly handled, has the potential to cause foodborne illness – so why does local food get special legislative treatment?

Tackling regulatory issues and talking flavours with consumer groups

Dispatches from European Flavour Association conference

Tackling regulatory issues and talking flavours with consumer groups

By Jess Halliday in Brussels

At the start of 2010 EFFA adopted a new structure following its split from the fragrance industry association. Sven Ballschmiede, EFFA board member, explains EFFA new focus and matters that are topping its agenda today.

ASA finds against omega-3 claims for HiPP follow-on formula

Omega-3 baby brain food ads pulled in UK

By Shane Starling

Magazine adverts for follow-on formula containing prebiotics and omega-3s have been rapped in the UK for making brain health claims unauthorised by the European Union nutrition and health claims regulation (NHCR).

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