Vadasz spices up its range with new Hot and Sweet Jalapeño Relish
Vadasz, the UK’s chilled pickles and ferments brand, is expanding its range of fresh super condiments with the launch of its new Hot and Sweet Jalapeño Relish.
Its latest launch taps into consumer demand for hot, fresh, and sweet flavours, and contains a dynamic flavour combination of sweet pickled jalapeños, green peppers, apple, onion and spices.
Vadasz Hot and Sweet Jalapeño Relish (400g) will be available in Waitrose from Wednesday 14th June (RRP £4.75).
Vadasz’s Hot and Sweet Jalapeño Relish is made using the age-old process of cold brining, which preserves and seasons while enhancing the texture and flavour of ingredients.
The new product follows the launch of Vadasz’s Pineapple and Turmeric Sauerkraut earlier this year, which was created to offer a new and exciting flavour of super condiment that had never been seen before on supermarket shelves.
Charlie Holland, Head of Marketing at Vadasz, which is part of The Compleat Food Group, said: “We are continually looking at how we can grow the category through new flavour combinations. When we identified that consumers were looking for hot, fresh, and sweet flavours, we started to experiment and discovered a delicious pairing of apple and green pepper with jalapeño, which offered us the perfect opportunity to expand into a new format and create our first ever relish super condiment.
“As the cost-of-living continues to put pressure on household budgets, we’re seeing consumers increasingly seeking out premium options that can take at-home meal occasions to the next level. Our Hot and Sweet Jalapeño Relish is designed to satisfy this trend, especially during the BBQ season where it makes the perfect accompaniment to enhance a range of dishes - from burgers and chicken to salads and meat-free alternatives.”
Image: Vadasz
