New ‘better for you’ crisps range
Simply Roasted, the ‘better for you’ crisps range, announces the launch of its new limited edition flavour, Duck & Hoisin. The NPD marks the first new product since the brand launched in 2021 and will be available throughout all Wasabi sites nationwide as well as Amazon from the 12th June.
Using entirely plant based ingredients, the new on trend flavour will be fragrant, sweet and rich in flavour, and available to enjoy in the on-the-go format. The expansion has been developed in response to the growing demand from consumers who are actively seeking out better for you plant-based options in the snacking category, enabling Simply Roasted to focus on flavour first with taste at the forefront.
Sam Carter, product development at Wasabi, said: “Simply Roasted Duck & Hoisin crisps are the perfect balance of umami, meaty notes from the Duck with a sweetened Asian twist you expect from an indulgent and fragrant Hoisin Sauce.”
Ruth Fittock, Marketing Director at Simply Roasted says: “At Simply Roasted we are all about creating the best possible tasting crisps, and this new flavour is an exciting edition to our range. We can’t wait for crisp fans to try this new limited edition flavour.”
Image: Simply Roasted
