Rice cake brand expands into gluten-free crackers
Ecotone UK-owned Kallø, best known for its rice cake range, is expanding into crackers. The new Veggie Thins are made with chickpeas, are baked rather than fried, and are completely gluten-free. They are also free-from artificial colours, flavours and preservatives.
Kallø is launching with three flavours: Rosemary & Sea Salt; Mixed Seeds; and Beetroot & Mixed Seed.
“It’s at Kallø’s core to deliver delicious healthy products suitable and accessible for all, while making sure it’s also the right thing for the planet. We’re also meeting the rising consumer demand for plant-based and gluten-free products that can be enjoyed at any occasion. Our goal is to continue transforming snacking with healthy and innovative products that don’t compromise on taste. With Kallø Veggie Thins, consumers can be proud to enjoy them both at the dinner table and as part of the ultimate sharing board,” said marketing director Adele Ward.
“As with our wider portfolio, Kallø uses natural ingredients to provide healthier, everyday snacking solutions. Veggie Thins are a source of plant protein and help bridge the fibre gap – with an estimated 91%7 of consumers not getting enough fibre in their diets.”
The new range is launching into Waitrose with an RRP of £2.99.
Image: Ecotone UK
