Rebranding a family favourite
Lyle’s Golden Syrup has undergone its first true rebrand since 1883.
The family favourite aims to ‘unify’ its product range with ‘fresh new’ branding and a contemporary logo. The brand hopes the refresh will appeal to a 21st century audience, despite it being more than 150 years old.
The iconic green tin and golden lion logo holds the Guinness World Record for the world's oldest unchanged brand packaging, having remained essentially identical since 1883.
“We’re excited to unveil a fresh redesign for the Lyle’s Golden Syrup brand. For a century and a half, Lyle’s has added flavour and fun to the breakfast table and in foods that the whole family love, bringing a delicious dose of absolutely golden magic to any moment,” said brand director James Whitely.
“While we’ll continue to honour our original branding with the heritage tin, consumers need to see brands moving with the times and meeting their current needs. Our fresh, contemporary design brings Lyle’s into the modern day, appealing to the everyday British household while still feeling nostalgic and authentically Lyle’s."
The rebrand will take place across the full product range, excluding the classic Lyle’s Golden Syrup tin, which will retain its heritage packaging featuring a 19th century illustration of a golden lion.
Image source: Lyle's
