Delevingne sisters launch Della Vite Zero
Founded by sisters Chloe, Poppy and Cara Delevingne, Della Vite is launching Della Vite Zero, a non-alcoholic sparkling rosé.
The launch reinforces the brand’s mission to build a range of vegan-certified, sparkling wines and contains fragrant notes of red berry, cherry and blossom on the nose before fresh red apple flavours on the palate finishing with smooth bubbles that mimic the sensation of sparkling wine.
The Delevingne sisters work closely with a fourth-generation French wine-making family in the region of Beziers, France to cultivate Della Vite Zero using Grenache grapes.
“From our research, 70% of existing and potential customers say that ‘taste’ is the biggest driving factor when choosing alcohol-free options, yet 55% are dissatisfied with current offerings on the market,” says Numa Heathcote, chief executive officer at Della Vite. “These findings demonstrate how so many people aren’t satisfied or inspired by the category, which is why we created Zero. Creating a delicious alcohol-free option allows us to speak to an existing community as well as invite a new and wider audience; emphasising how everyone can celebrate any occasion without compromising on flavour, whether you drink alcohol, or not.”
Della Vite Zero is available to purchase online and at Selfridges from June 2024. RRP: Della Vite Zero (750cl) online - £14.95. Della Vite Zero (750cl) Selfridges - £15.90
Photo credit: Della Vite
