Kraft Heinz take tomatoes beyond ketchup
Kraft Heinz is looking beyond its classic ketchup product with a new Culinary Tomatoes line.
Designed for both scratch cooks and ‘those who need a culinary hand’, the products include finely chopped tomatoes, pizza and chilli tomato bases, tomato puree, and passata.
“We’re delighted to give Heinz tomato lovers even more access to our finest tomatoes, while offering inspiration for cooks to create new and delicious recipes in their kitchens. We’ve developed our brand new tomato collection to offer something for everyone, regardless of their cooking skills,” said Heinz New Ventures director Caio Fontenele.
“For those who love cooking from scratch, we have our delicious Heinz tomatoes in peeled, chopped or puréed formats. And for those who need an extra culinary hand and want to skip the basic preparation, we have our tasty, ready-to-use tomato based cooking sauces.
“Our Heinz Passatas are perfect for creating classic pizzas and pastas, while our Chilli and Curry bases will help home cooks to explore cuisines, beyond Italian. We also have our signature Heinz Tomato Frito, containing fresh garlic and onions, cooked in olive oil to extract the best flavour, and already a success in other European countries”.
The new Heinz Culinary Tomatoes range is available in ASDA stores across the UK, with plans to expand into other retailers later this year.
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