Ole and Steen launches Brød of the Week campaign
Danish bakery Ole and Steen are launching a new Brød of the Week campaign to raise awareness for a range of new breads that they’re releasing over the summer. Brød is Danish for bread.
Each week, Ole and Steen posts a Brød of the Week on Instagram, with all the details necessary to draw bread-lovers in.
Among the seasonal loaves Ole and Steen are releasing is the Christianshavner Loaf, which has a crispy crust but a moist crumb, and is baked with seeds and wheat flower and topped with oats; a Sønderjysk, a rye bread with a malty and mild flavour; a Chia Rye Loaf; and a Garlic and Herb Tear and Share, which is soft, fluffy and similar to Japanese milk bread.
Each loaf is made fresh every night and baked each morning, using traditional techniques and top-quality ingredients, by Ole and Steen’s bakers. They will also be releasing recipe cards in-store.
The loaves are available from £4.95 in store and on Deliveroo.
Image Source: Ole and Steen
