EAGER drinks to launch in Whole Foods UK outlets
Fruit juice company EAGER has launched in Whole Foods outlets across the UK. Before this, the juice was only available to buy from Amazon, Ocado, independent shops and its own website. The flavours which will be sold are orange, pineapple, apple, cranberry and grapefruit, each in a 1L carton.
The juice, made purely from squished fruit, can be stored without refrigeration, meaning that it uses less energy. It is a favourite of bars and pubs such as Young’s Pubs and Alchemist Bars & Restaurants.
The launch across Whole Foods markets comes after the brand’s 2022 decision to launch a DTC offering.
“Seeing our cartons stand out on the shelves in Whole Foods is wonderful and we’re delighted to be in a store that has such high standards for everything they choose to stock,” said Ed Rigg, EAGER’s founder.
“Like our existing juice customers, they want the best, and are shoppers who are proactively looking to make more sustainable product choices. For us, we’re on a mission to reduce the impact of the juice we drink, on our planet and our health - and we’re grateful to Whole Foods for being on the journey with us.
“Created to serve chilled, and store wherever. EAGER ships its juice in boxes at truck temperature, so you can store it at room temperature, and waste less watts of refrigeration…the only added sweetener is convenience!”
Image Source: EAGER drinks
