Cocoa-free choc takes on the classics
UK cocoa-free chocolate brand WNWN Food Labs is launching three new products direct-to-consumer, each one a different take on a well-known classic.
The difference is that WNWN (pronounced win-win), makes its chocolate without cocoa. Instead, the start-up’s ‘hero’ ingredients are barley and carob. Leaning on traditional fermentation techniques and ‘modern-day food science’, the company says carob can transform barley into a ‘mega chocolatey product’.
By avoiding using cocoa, which has been linked to deforestation, habitat destruction, and unfair labour practices, WNWN claims its products offer a sustainable alternative to mass-produced chocolate.
The three new products are Cadbury, Tony’s Chocolonely and Terry’s Chocolate Orange lookalikes. ‘Choc Nut’ includes hazelnut paste, ‘Choc Orange’ is made with orange and grapefruit, and ‘Vegan M.•k Choc’ is ‘not just a classic milk choc bar, but a classic vegan m•lk choc bar’.
“We’ve reimagined classic chocolate bars by giving them an ethical, sustainable, and cocoa-free twist,” said Ahrum Pak, WNWN CEO. “While they have a far smaller environmental impact, and they don’t rely on unfair labour practices like the originals they were inspired by, they are every bit as delicious. With these products we're showing the world how our cocoa-free chocolate can power the future of sustainable snacking.”
Each 48-gram bar has an RRP of £5, and a bundle of each bar for £15, beginning 1 November.
Image credit: WNWN Food Labs
