Mushroom tea
Functional mushroom brand Dirtea has secured a listing at Ocado. From this month, the company’s Mushroom Coffee Super Blend and three of its pure mushroom powders – Chaga, Reishi and Lion’s Mane – will be available via the online supermarket.
The range is extracted from the fruiting body of the mushroom to offer ‘transformative health and wellbeing benefits’ to consumers.
“Since launching in 2021, we’ve been on a mission to showcase the power of functional mushrooms to health-conscious consumers and working with an industry leader like Ocado will help to make our iconic range even more accessible,” said Dirtea co-founder Andrew Salter.
“As a brand we are passionate about empowering people to take control of their health and we look forward to enabling Ocado customers to discover the tangible benefits the Dirtea range offers, as well as giving our existing customer base another leading retailer to purchase from.”
From Ocado’s perspective, the online retailer said with the ‘continuing rise’ of the functional mushrooms trend, it ‘only felt right’ to get Dirtea on board. “We know it is a brand our customers have been asking for and are thrilled that both our customers and existing Dirtea customers can now shop the range on our site.”
Image credit: Dirtea
