Impulse format for vegan chocolate
Vegan chocolate brand Ombar is adding a new format to its portfolio: the Oat M’lk ‘countline’ bar. The range is specifically designed for impulse locations in stores.
The line is made up of two flavours – Hazelnut Brownie and Salted Caramel – and will launch into WHSmith travel sites from next month. Just like Ombar’s standard range, the vegan chocolate is made with British oats, making it ‘genuinely better for you and better for the planet’.
“We never stop creating, and are really excited to be launching our new ‘countline’ bar range,” said Ombar founder Richard Turner. “We’ve chosen to launch with the #1 best selling bar in our current range – Hazelnut Brownie, and the on-trend flavour favourite, Salted Caramel. We know that indulgence and hunger-fill are key purchase drivers at front of store for impulse offerings, which is why we’ve created this new impulse range made with multiple textures.
“The hope is that this new addition to our successful Oat M’lk range will help not only to drive trial amongst a new audience, but unlock new distribution opportunities in more mainstream impulse locations.”
The 42g Ombar ‘countline’ bar has an RRP of £1.75.
Image credit: Ombar
