Plant-based whole cuts secure new listing
Plant-based whole cuts brand Juicy Marbles has secured a new listing in Whole Foods in the UK. The company’s marbled plant-based steaks will be sold in two-packs for £10.99 in every store from this month.
The offering has already enjoyed success at Waitrose, and also sells direct-to-consumer. But the company sees selling into Whole Foods ‘another big step toward making prime plant meats a retail normality’.
“When reviewing our plant-based protein category there was a gap for a premium plant-based cut,” said Daniel Gill, Senior Local Forager at Whole Foods UK. “When trying Juicy Marbles’ steaks at home for the first time, I prepared it similarly to how I would a regular steak and as a sceptic of meat alternatives I was astounded. It develops a rich golden brown crust which imparts a nice smokey, savoury, umami flavour. It will be a staple at future dinner parties as the vegan option.”
Image credit: Juicy Marbles
